For retailers, gathering that type of specific information for hundreds – sometimes thousands – of products and then communicating it to multiple store locations and to customers is an enormous IT undertaking.Įarthbound Trading Co. More than just wondering about cost, customers are routinely asking questions concerning products' origin, fair trade status, material, etc. Today's shoppers also want quite a bit of information about the products they are interested in buying.
When expectations are clearly defined, retailers can expect to be able to deliver a high quality customer experience. Data - and its analysis - needs not only to be accurate, but also to be shared with vendors. In order to meet that goal, retailers must have excellent two-way communication with their suppliers first. One of the tenets of excellent service is to provide clear communication with customers.
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